MIXED UP DRINKS CO.
Non-Alcoholic Beverage Packaging
Mixed Up Drinks Co. is a well established alcoholic drinks brand and is expanding their product range into the non-alcoholic market of cocktails. In order to keep the taste of cocktails that people adore and enjoy but while keeping a clear head-hence, having a good time without remembering the bad times.
The aim of this brief was to design as series of can designs that depicted the flavours of Mojito, Gin & Tonic and Aperol Spritz as well as showcase the product’s intangible values- great times, good people, better together.
The aim of this brief was to design as series of can designs that depicted the flavours of Mojito, Gin & Tonic and Aperol Spritz as well as showcase the product’s intangible values- great times, good people, better together.
The solution showcases a series of can designs that show people of all kinds, from different backgrounds and even age enjoy the drink. The colors of each can resemble the flavour. The dark background with golden plated logo provides a sharp contrast and also presents the drink as a premium feel-good product. The colours also distinguishes Mixed Up Drinks Co. cans from it’s competitors’.
